5.2 Segment Identification (Figure 5-4)

Consumer Market
Segment Profile S1 S2 S3
Demographics
Home Business
HS Student
Name
Age
Working Status
Education
Lifestyle S1 S2 S3
Music Hours per Day
TV Hours per Day
Eat Out Meals per Week
Usage Behaviors S1 S2 S3
PC Usage - Hours per Day
Percent on the Internet
Time of Day for Usage
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