"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
5.1 Needs-Based Segmentation (Figure 5-3)
Using the laptop product-price configuration provided, create a needs-based segment for laptop users who have home businesses and work on their laptops 4 to 6 hours a day, and on out-of-town business trips.
Next, using the laptop product-price configuration provided, create a needs based segment for a high school student with a limited budget who wants to buy a laptop for school assignments, e-mail, and entertainment.