"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
4.4 Price-Performance Trade-Offs and Customer Value (Figures 4-28 to 4-30)
Create a trade-off analysis that considers three levels of hamburger quality (poor, average, and good), service quality (poor, average, and good) and price (25% lower than average, average, and 25% higher than average). Rank your preferences for the nine options from 1 (most preferred) to 9 (least preferred). Which aspect of price or performance is most important and which is least important?
Which aspect of an average product would you change to improve the overall value?