"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
11.3 GE/McKinsey Portfolio (Figure 11-8)
Using the data provided, alter the market attractiveness and competitive position ratings to create a revised portfolio for product A.
How would you expect the revised portfolio to perform with respect to sales and profits?
Note: When analyzing multiple products, you will needed to estimate the market Attractiveness and Competitive Advantage separately for each product. For each set of data, you can save it in the table above.