Introduction : Home

Gains in marketing knowledge without application are missed learning opportunities.

-Roger J. Best

The objective of Market-Based Management is to go beyond theory to provide readers with the necessary tools to use the marketing concepts presented in Market-Based Management.

The Marketing Performance Tools help in the process of moving from knowledge to application.

Performance

(User Analysis)

Experience

(Marketing Application)

Knowledge

(Marketing Educatiaon)

The Marketing Performance Tools allow users of Market-Based Management the opportunity:

To apply concepts and tools posed in the Marketing Performance Tools.
To learn experientially by changing input values to see how different situations impact performance.
To perform their own analysis by replacing the given data with their own data.

We recommend you start by reviewing the user instructions by clicking on HOW TO USE.

After this review, click on MARKETING PERFORMANCE TOOLS and then click on the tool you want to use.

Market-Based Management Application Exercises is a © copyright 2013 product developed and owned by Dr. Roger J. Best.
This product is not to be copied or used in any way without license or permission to use.
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