The differentiating features of this book are its emphasis on application, marketing performance and on the role that marketing strategies play in building the profits of a business.
The central theme is that the best way to improve profitability is with market-driven strategies that attract, satisfy, and retain target customers with a customer value that is superior to that of competing products or services.
Introduction to Marketing and Market-Based Management (free download)
Customer Focus, Customer Performance, and Profit Impact
Marketing Metrics and Marketing profitability
Market Potential, Market Demand, and Market Share
The Customer Experience and Value Creation
Market Segmentation and Segmentation Strategies
Competitive Position and Sources of Advantage
Product Positioning, Branding, and Product Line Strategies
Value-Based Pricing and Pricing Strategies
Marketing Channels and Channel Mapping
Marketing Communications, Social Media, and Customer Response
Portfolio Analysis and Strategic Market Planning
Building A Marketing Plan
Marketing Metrics, Performance, and Strategy Implementation
Market-based Management and Financial Performance
Electronic Copy (for PC, Mac, Kindle or iPad): Purchase at www.amazon.com
Instructor Copy: Evaluation copies may be obtained at www.pearsonhighered.com
Instructor Support: Includes Instructor's Manual, Power Point slides for each chapter, and Test Bank. For more information, instructor contact Kierra.Bloom@pearson.com.
Volume Purchases: For purchase amounts of 20 books or more, you can obtain a volume discount and buy direct from the publisher at 1-800-922-0579.
Languages: Market-Based Management is available in Spanish, Chinese and Russia. For more information contact Pearson Publishing at www.pearsonhighered.com