sixth edition

market-based management

"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best

Instructor Support

Market-Based Management is fully supported with the following Instructor Support materials. To gain access to any of these materials please use instructorsupport@mbm-best.com

INSTRUCTORS MANUAL

Overview

  • Book Design and Teaching Intent
  • Course Applications: Objectives, Approach and Recommended Chapters
  • - Undergraduate Marketing Strategy Course
  • - First Year MBA Market-Based Management Course:
  • - Capstone MBA Marketing Strategy Course:
  • - Executive MBA Market-Based Management Course:
  • - MBA Marketing Strategy & Planning Course:
  • Chapter Support

  • Introduction
  • Chapter Objectives
  • Harvard Business School Case Studies
  • Market-Based Strategic Thinking: End of chapter questions with application answers
  • Marketing Performance Tools: Chapter tools, questions and answers.
  • INTRODUCTION TO MARKETING CHAPTER

  • MBM is an advanced application-based book that assumes a basic understanding of marketing fundamentals. We have provided a complimentary download of an Introduction to Marketing and Market-Based Management
  • CHAPTER POWER POINT SLIDES

  • Each chapter has 25 to 30 slides to support chapter content and application tools.
  • Click on the Introduction Chapter (to right) to view this PowerPoint slide deck.
  • INSTRUCTIONAL VIDEOS

  • Instructional videos are available for chapters 2,3,4 and 8 at the MBM-Best website.
  • These can very useful to student understanding of these chapters.
  • INSTRUCTOR TEST BANK

  • Test Item File for each MBM chapter
  • TestGen Computerized Test Bank to create test
  • INSTRUCTORS MBM COPY

  • If you would like an instructor evaluation examination copy, please contact us at instructorsupport@mbm-best.com)
  • AUTHOR ACCESS

  • If you have any questions, please contact Roger Best at RBest@MBM-Best.com