"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
Market-Based Management is fully supported with the following Instructor Support materials.
To gain access to any of these materials please use email@example.com
Book Design and Teaching Intent
Course Applications: Objectives, Approach and Recommended Chapters
- Undergraduate Marketing Strategy Course
- First Year MBA Market-Based Management Course:
- Capstone MBA Marketing Strategy Course:
- Executive MBA Market-Based Management Course:
- MBA Marketing Strategy & Planning Course:
Harvard Business School Case Studies
Market-Based Strategic Thinking: End of chapter questions with application answers
Marketing Performance Tools: Chapter tools, questions and answers.
INTRODUCTION TO MARKETING CHAPTER
MBM is an advanced application-based book that assumes a basic understanding of marketing fundamentals. We have provided a complimentary download of an Introduction to Marketing and Market-Based Management
CHAPTER POWER POINT SLIDES
Each chapter has 25 to 30 slides to support chapter content and application tools.
Click on the Introduction Chapter (to right) to view this PowerPoint slide deck.
Instructional videos are available for chapters 2,3,4 and 8 at the MBM-Best website.
These can very useful to student understanding of these chapters.
INSTRUCTOR TEST BANK
Test Item File for each MBM chapter
TestGen Computerized Test Bank to create test
INSTRUCTORS MBM COPY
If you would like an instructor evaluation examination copy, please contact us at firstname.lastname@example.org)
If you have any questions, please contact Roger Best at RBest@MBM-Best.com