Marketing Performance Tools
The Marketing Performance Tools help in the process of moving from knowledge to application.
Introduction to Marketing
Introduction to Marketing and Market-Based Management. [Download PDF]
sixth edition
market-based management
"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best
Nordstrom Case Study
See how the Nordstrom innovation Lab created, tested and built an iPad app in just one week. [More information...]
